Lifestyle and trends are strongly influenced by
social-cultural changes, such as modernization, technological innovation and
also by artistic movements. Trend analysis looks at the interaction of shifts
in fashion, consumer lifestyle and culture and is a framework for understanding
and interpreting fashion changes. It is important to realize is, that trends
are made by people, who on different levels get involved with different
artistic environments.
In order to understand a fashion trend, we need
to be aware of what will surround us in terms of our social-cultural way of
living. The development of new trends usually involves three main sources,
which influence our cultural live and lifestyle. These three main sources are
high culture, pop culture and low culture.
in fashion advertising, like Katie Holmes for
Miu Miu, Victoria Beckham for Giorgio Armani Underwear or Madonna for Louis
Vuitton. Fashion brands want to use the glam of Hollywood actresses to project
that glam on their products and at the same time to show that luxury is doing
well during this economic crisis.
The third culture level is the low culture or
subculture. Subculture includes local street movements like graffiti, Hip Hop
or other groups outside the mainstream. The influence of subculture to fashion
can be clearly seen in surf and skateboard culture from the 70ties to present
day. The spirit of the skateboard and Graffiti movement had greatly affected
the whole world of sports- and street wear until today. It may be difficult to
recognize certain styles as subcultures because their look is quickly
(particularly clothing and music) adopted by mass culture for commercial
purposes. Like the Japanese Harajuko girls for example, who are teenager girls,
originally from the Harajuko district in Tokyo, who dress in a specific way.
Indian
Clothing
Traditional
Indian clothing has come into prominence once again. Well, if you notice the
trends in fashion industry, you'll realize that modern fashion has aped the
styling and designing of the bygone eras, the period of royalty, when Maharajas
and Ranis used to spend extravagantly on their clothing. Whatever the royals
chose to go in for was reminiscent of splendor and luxury. The creative fashion
designers of today are in a lookout for ethnic designs that take us close to
our cultural roots and remind us of the glorious past. Well, in this section,
we will provide you with information on the different kinds of traditional
clothing in India, so read on…
Indian Ethnic Wear
Indian Salwar Kameez
Salwar kameez is the traditional Indian clothing for women. Due to its high
popularity in the region of Punjab, shalwar kameez is commonly referred to as
Punjabi suit. The fashion of Shalwar Kameez in India is not new. Since the past
many few centuries, women have been wearing this wonderful attire.